Premium Coffee Production
Sip the Heritage, Sip the Origin!!
MSG Coffee
Discover our artisanal approach to coffee production, where tradition meets innovation to create the perfect brew for discerning coffee lovers.

Our Journey
The Story Behind Our Coffee
MSG's inaugural business venture was launched in 2001 E.C. in the Kaffa Zone, Gimbo Woreda, within the Yabegicha Walaga Kebele. For an extended period of 11 years, the company faced various challenges that hindered active coffee production. In 2012 E.C, recognizing the potential for growth and renewal, MSG made a strategic decision to re-establish its operations. Since then, the company has focused on cultivating high-quality; organic coffee, adhering to stringent export standards for specialty coffees over the past five years.
Today, MSG proudly holds certification from the Ethiopian Coffee and Tea Authority, positioning itself as a reputable supplier of organic specialty coffee for the global market. Our commitment to quality and excellence in coffee production reflects our dedication to meeting international standards and satisfying the diverse preferences of coffee enthusiasts worldwide, ensuring that our organic offerings not only deliver exceptional flavor but also promote sustainable agricultural practices.
Our Principles
Mission, Vision & Values
The guiding principles that drive our passion for exceptional coffee production.
Our Mission
At MSG Green Coffee Development and Export, our mission is to cultivate and deliver the finest organic Ethiopian coffee while honoring our rich heritage. We are dedicated to quality, sustainability, and innovation—ensuring that every cup tells the story of our land, our people, and our commitment to ethical and environmentally conscious farming.
Our Vision
To become a globally recognized leader in the production and export of premium Ethiopian organic coffee. We envision a future where MSG is synonymous with exceptional quality, transparency, and sustainability—setting new standards in the coffee industry while preserving the cultural and environmental richness of our origins.
Our Values
- Excellence: Striving for the highest quality in all aspects of our operations.
- Innovation: Embracing creativity and new ideas to enhance our processes and products.
- Competitiveness: Maintaining a strong position in the market through continuous improvement.
- Efficiency: Optimizing processes for maximum productivity.
- Sustainability: Committing to environmentally responsible practices that protect our planet.
- Social Responsibility: Actively supporting and uplifting our local communities.
Premium Selection
Our Exceptional Coffee
We specialize in producing the finest raw coffee beans, carefully cultivated in our Ethiopian farms.

Kaffa, Yabegicha Natural Coffee Farm
The Birthplace of Exceptional Coffee
Farm Profile
- Origin: Kaffa, Gimbo, Yabegicha Wallaga
- Land Size: 115 Hectares
- GPS: Northing - 0550710, Easting - 03823391
- Altitude: 1800-1950 Masal
- Soil Type: Red Brown Forest Soil
- Temperature: 18-23 °C
- Rainfall: 900-1100 mm
- Variety: Ethiopian Heirloom Varieties and Cultivars
- Production System: Agroforestry System
- Flowering Period: Mid January - Early February
- Harvest Period: Mid October - End December
- Location: Kaffa Biosphere Area, Wallaga
- Processing: Natural/Dry Processed
- Drying Time: Product processed and dried on raised beds
Coffee Grades
Grade Q1
Premium- Cupping Score: 88.5
- Screen Size: 14 & Above
Grade Q2
Select- Cupping Score: 88.5
- Screen Size: 14 & Above
Cupping Notes
Flavor Profile
Body
Tea-like, light
Acidity
Medium, with a lingering, fruity finish
Coffee Seedling Production
In addition to our premium coffee bean production, we maintain a state-of-the-art nursery where we cultivate coffee seedlings. Our seedlings are grown from carefully selected seeds of our highest-performing coffee plants, ensuring genetic excellence and superior yields.
We use sustainable growing practices and organic inputs to produce healthy, vigorous seedlings that are well-adapted to local growing conditions. These seedlings are available to local farmers and for our own plantation expansion, contributing to the sustainability and growth of Ethiopian coffee production.

Visual Journey
Our Coffee Gallery
Take a visual tour through our coffee production process, from plantation to cup.






Get In Touch
Contact Us
Have questions about our coffee or interested in a partnership? We'd love to hear from you.
Contact Information
Feel free to reach out to us with any questions, partnership opportunities, or to learn more about our coffee production process.
Our Location
Kaffa, Gimbo, Yabegicha Wallaga
Phone Number
+251923337305
+251911142870
Email Address
redeitgero@gmail.com